What makes an online business successful? Is it the products you sell, or their price or marketing? The ecommerce industry is continuing its fast growth and will continue to do so in the near future. But today it is crowded with a plethora of players selling similar products and most engaged in price wars to win over customers. But deep discounts and engaging in price wars doesn’t ensure long term success. Innovation in product strategy or the delivery process is key to success in this competitive industry, not discounts. Pay per Click back to the fundamentals of marketing I. e. focusing on the 4Ps of marketing – Product, Price, Place and Promotion can give you a starting point to build a strategy that leads you to long term ecommerce success.
Here are some tips that will guide you to success Pay per Click.
The age of developing general ecommerce stores is over. That war has already been won by Amazon and the other key players. And if you want to become another Amazon or eBay, that’s a guaranteed way to fail. The future of ecommerce is about specialty stores. Pay per Click invests in your brand which is unique & creative, and never takes it easy on your lead. In this online age, it’s hard to have customer loyalty. So you need to expand your product line in your niche to stay ahead of the competition. You need to stock deep. For example if you opt for footwear as the category to specialize, stock so many varieties for footwear that even Amazon doesn’t have. Become the destination for people looking to buy footwear online.
Choosing the right ecommerce platform is very critical, since an ecommerce business is heavily dependent on technology. It’s not just enough to have a robust and scalable ecommerce platform. Social media integration, good UI & UX, mobile friendliness, SEO, modules for content marketing and customer support have also become the fundamental needs of an online store today. Based on these factors and the understanding of what’s required to open a successful online storefront, decide which ecommerce platform will suit you best. Don’t forget to factor in your business goals, budget, and technical experience also.