Proposed Scope of Work to Use custom ecommerce website service


Are you planning on hiring an SEO but have no idea of how to properly choose one? Here is a proposed Scope of Work that will allow you to engage them in intelligent questions to understand what they will do for your website.
– Improve website visibility on major search engines to improve traffic.
– Improve website optimization.
– Improve conversions to their website.
– To appear in Top 10 rankings on Top 3 search engines in their new market (Google, Yahoo and MSN).
– Generate leads from natural search traffic.
– Drive an increased volume of visitors.
– Build sustainable long term natural search rankings.
– Maximize natural search brand visibility.
– Improve Social Marketing Optimization
Custom ecommerce website service – CHALLENGES TO EXPECT SEO TO ADDRESS AND ANSWER:
Am I in a niche market or a highly competitive market and what that means?
Competitiveness of keywords and real expectations of getting top/first page results
Lack of rankings on search engines, where you are at and where can you go
Un-optimized page titles, tags and copy, what is your current SEO situation
Low link popularity, no page rank, how to build back links
Site Design
Technical issues surrounding website coding, excessive use of java or frames, lack of CSS and use of tables
Custom ecommerce website service – Mobile Web compatibility and Social Marketing Optimization
Perform an initial site audit to understand the issues the site is facing
Perform a competitive website study and work out a unique search engine optimization and placement strategy to achieve top rankings for the web site
Extensively research keyword phrases, and identify and analyze popular keywords for your website that are most relevant to your specific market demographics that could drive targeted traffic
Custom ecommerce website service – Review the site’s pages and decided which ones are best for SEO
Work with you to choose which keyword phrases belong on which pages of your site based upon what you know about your product, service or brand
Make site architecture recommendations to ensure that the most important pages of the site would receive the internal link popularity they deserved
Optimize the content of your website in a manner that makes it keyword rich as well as easy-to-understand – descriptive language that speaks to your target audience
Optimize each page’s Title and Meta description, Header tags for your targeted keyword phrases, each page will be different specific to the keywords targeted.
Set up Google Analytics and started tracking traffic and conversions on your website